Digital Commerce

B2B marketing | Digital Commerce | Recruitment Marketing

Digital Commerce is on the brink of a new era

Thanks to Voice, Augmented Reality and Body Data.

Digital commerce has shaken the retail world on its foundations in recent years. The big online retailers are going through double digit growth, while traditional retail chains are welcoming less customers each year. With the rise of Voice, Augmented Reality and Body Data, Digital Commerce is at the start of a new phase. And the cards are shuffled again.

The assistants of Google, Apple and Amazon are taking Europe by storm. Soon, commerce will turn into a conversation with a digital assistant. While you go through the agenda and the weather in the morning, your assistant reminds you of a birthday or to buy a new jar of peanut butter.

Selecting a gift and doing groceries automatically become part of the conversation, with the assistant having a very decisive voice. Voice Search Optimization of the product range and the creation of a strong brand preference will be essential for survival.

At the same time, the online shopping is becoming smarter. We all have a growing set of data of our own body. For example, a 3D scan of your feet. Ordering custom-made, perfectly fitting shoes is not science fiction anymore. Via Augmented Reality you can virtually see the shoes on your own feet before the 3D printers even get to work. The same technology brings assembling even the most difficult IKEA cabinet within reach of two left hands.

An integrated approach for the best results

Digital commerce and traditional retail come togather in one customer experience.

Digital Commerce is often seen as a different metaverse, with its own specialists and strategic approach. That might be true for pure online players, but for traditional retailers it’s a different story. Consumers don’t think in separate worlds. The webshop is seen as an extension of the brick and mortar store and vice versa. At Integer we always try to bring online and offline together in one optimal customer experience.

Success in commerce is largely driven by relevance. You have to be where the consumer expects you to be. And with whatever meets his expectations. We take on the role of the consumer and develop the best possible experience across all relevant touch points. A detailed analysis of the results helps us to refine reach, conversion and loyalty.

Digital Commerce and Integer

What we have to offer.

E-commerce strategy

E-commerce is more than just opening a webshop. Ultimately it is about generating revenue through digital, but a substantial return on investment can only be achieved with an integrated approach.