Marketing Strategy
Marketing is no longer about the stuff that you make, but about the stories you tell.
Customer Journeys
Digital Marketing brings all channels, media and resources together.
At Integer, we strongly believe marketing should start with the destination: the customer. Everything has to add up in his head. The perfect customer experience is just as important as a contagious campaign and a distinct product. That makes marketing seeing the business from a customer point of view. Getting every touchpoint right is has become more important than ever before.
Doing marketing without data is like driving a car with your eyes closed. We’re always looking for smarter connections between technology, people and processes.
These connections help us create seamless experiences across all channels, media and resources. Our ultimate goal is to open up a world full of new opportunities and give companies a decisive head start.
A distinctive strategy is just the beginning. Success is gained or lost with implementation, data and insights. That is why Integer not only drives the entire process, but we also assist with the insourcing of teams and the training of employees.
More impcat through an integrated approach
Make digital work across the full spectrum of the business.
Growing sales, more awareness, greater share of wallet, digital can boost every part of the. Starting from the business objectives, Integer looks at which digital approach will really make the difference. Which ideas you should or should not pursue. How you can outsmart the competition and the ever-growing demands of your audience.
With our integrated outside-in approach, we help CMOs to achieve maximum success. We start from the point of view of the customer and drill down to the heart of the organization. At every step of the way, we tune marketing activities and investments to contribute most to the result.
Integrated marketing strategy
Changing the heart of the marketing organization.
Customer journey and digital processes
We help you to map the digital landscape and translate business objectives into marketing objectives.
Research
Research provides necessary insights into the behavior and needs of your target audience. Who are they? How can we reach out to them? How do we ensure great customer experiences and unbreakable customer relationships?
Omnichannel strategy
Together we draw up an omnichannel strategy (X channel strategy) to achieve your marketing objectives and to craft great experiences.
Data
Take the leap to a data-driven marketing organization. With data and marketing intelligence we help you to prove the success of digital (in real-time).
Technology
What is the smartest strategy within the evolving MarTech landscape? Together we look at cost efficiency, ROI, scalability, manageability and security.
Marketing Organization
Start building an agile and effective marketing organization. We help you make all decisions, such as in-house vs. out-of-house, make vs. buy and central vs. decentralized.
Roadmap & Operation
Design a marketing roadmap with us that is fully in line with your business objectives and priorities. And we also help you implement it.
Happy to see you in our office
